Values
These are 6 values that I've learned and kept over the last 15 years
Design that honors human cognition
The design process must always begin with a foundation in Cognitive Psychology, understanding how people actually think, process, and behave.
Design with business in mind
Meaningful design drives meaningful outcomes. I blend user needs with business goals, delivering experiences that feel good and perform even better.
Collaboration is the engine of great design
Design is a group sport. I partner with marketing, engineering, industrial design and stakeholders to unlock collective brilliance - because together we go further
Users, users, and users
Focus on the user, their needs, and their problems first, last, and always. We must seek out fast, direct feedback to iterate at the pace required by a consumer-focused product.
Give power, not pressure
I believe technology should serve people, not the other way around. I build tools and flows that empower people — guiding, simplifying, supporting.
Limitations can be opportunities
We always have limitations when you design and sometime it's not fun but constraint actually help refining the ideas and expressing them more clearly.